If you've spent 3.14 seconds on Twitter or Facebook today, you probably know that it's March 14, or 3/14, or Pi Day.
Ah yes, Pi Day, celebrating a mathematical constant, a number with way too many decimal places, a number used to calculate the diameter, radius and circumference of a circle.
It's also a number that seems to inspire brands to create a wide range of pi/pie-related social media updates. From the obvious pizza and bakery brands to the slightly more tangential tech brands, there's been quite a bit of fun and questionably topical output on social media today.
AT&T commendably tied its post back to actual science education:
Bing got pretty serious with its decimal dedication:
And even Red Bull was true to the math:
Engineered for energy. Happy π day. pic.twitter.com/6eFmQYdsDo
— Red Bull (@redbull) March 14, 2014
But a lot of brands just wanted to cover Rebecca Black's "Friday:"
It's Pi Day, Pi Day gotta get down on Pi Day. #HappyPiDay
— Little Caesars (@littlecaesars) March 14, 2014
— Betty Crocker (@BettyCrocker) March 14, 2014
— Oreo Cookie (@Oreo) March 14, 2014
Then there was a lot of the usual branded oddness:
RT if you're 3.14 times more excited to eat a pie today. #PiDay.
— Domino's Pizza (@dominos) March 14, 2014
Eat pie for breakfast! While you’re at it, why not make it a low calorie Tasti Mud Pie flavor? Happy Pi Day to all our Tasti lovers.
— Tasti D-Lite (@tastidlite) March 14, 2014
— Delta (@Delta) March 14, 2014
— Pillsbury (@Pillsbury) March 14, 2014
— Pepsi™ (@pepsi) March 14, 2014
Happy Pi Day, friends! pic.twitter.com/JOU1PtUbYi
— Samsung USA (@Samsungtweets) March 14, 2014
Happy Pi Day! AKA, the only time math gets to be delicious. Or even tolerable. pic.twitter.com/YmecImD7zV
— Pepto-Bismol (@Pepto) March 14, 2014
It's #PiDay! PIES WILL BE FALLING FROM THE SKY WOOO wait what it's a math thing OK NUMERALS WILL BE FALLING FROM THE SKY not as great i know
— DiGiorno Pizza (@DiGiornoPizza) March 14, 2014