Judging a book only by its cover

A book’s cover is often the only advertising it gets. Thus, at least from a marketing perspective, you’d have to applaud Gary Leon Hill’s self-help book for haunted people. It’s called People Who Don’t Know They’re Dead: How They Attach Themselves to Unsuspecting Bystanders and What to Do About It, and it’s just won Bookseller magazine’s award for oddest book title of the year. According to Reuters, it narrowly beat out the somewhat less fascinating sounding Rhino Horn Stockpile Management: Minimum Standards and Best Practices from East and Southern Africa.