Jane swing through jungle on vine. Where Tarzan?
Jane Lynch, so awesome as the cheerleading coach on Glee, wrote and stars in a new series of ads for Vita Coco coconut water. "Stupidly simple" is the tagline, and that pretty much describes her shenanigans in the campaign.
Along with vining on a cheesy rain forest set, Lynch tries to sneak coconuts through airport security (she really milks it), disrupts a marathon (guess why the runners stumble) and takes the stand at a trial (how she escapes the death penalty for perpetrating such silliness, I'll never know). In the best bit, she struggles to fit a coconut in her car's clearly inadequate cup holder. (C'mon, just one more try should do it …)
Oh, and some Hawaiian-shirted dude named Eduardo keeps handing Lynch sippy-boxes of Vita Coco. At one point, he brandishes a machete, and in the cup holder spot, pops up in the backseat of her car. (Run, Jane, run!)
Cannes won't be calling, but Lynch's self-aware, deadpan approach is spot-on, and the ads are, perhaps, just different enough to break through.
The only thing missing is a coconut slushie to the face. Add that to your playbook for next time, coach!
Client: Vita Coco
Production Company: VICE
Director: Johnny Milord
Editor: Justin Fong
Executive Producer, Postproduction: Maureen Dowd