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A billboard for a gym in England has upset passersby with its scientifically unprovable claim that when aliens invade our planet, "they'll take the fat ones first."
Even in this comic context, fat-shaming people into joining a gym is a crappy tactic to use—one that is disappointing but not surprising. And of course, the gym, Fit4Less, has refused to take the billboard down.
What's curious, though, is that this isn't the first gym to post a fat-shaming alien billboard!
Indeed, in 1999, a gym in San Francisco used the same tactic in a billboard from Grey.
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