It’s a Snickers ad by any other name

This cool Snickers campaign has been popping up lately on buses, billboards and maybe elsewhere for all we know. What’s so ingenious about it is that people associate it with Snickers just by the logo style and a goofy, hunger-related word. We found this one on Flickr (thanks to cybele-la); in Boston this weekend we saw billboards which we think said “Nougatocity.” If you’ve seen other executions, let us know. UPDATE: A blog called The Sherman Foundation is not as impressed by the campaign, because of what it sees as a missed opportunity online.

—Posted by Catharine P. Taylor