Isn’t a Mac campaign without a Mac just an ad for a PC?

I really should find more important topics to think about, but nonetheless, I’ve occasionally pondered over the last few days what the Mac vs. PC ads might look like with no Mac. As you’ve no doubt read by now, Justin Long, who played the Mac, has been put out to pasture, along with legions of other castoffs from once prominent ad campaigns, but the ads will continue with John Hodgman as the PC. Will Apple and TBWA\Chiat\Day find someone more appealing to play the Mac, or will Hodgman continue on solo, as