This is the bleakest time of year for baseball fans—the World Series just finished, and next season’s spring training no more than a distant hope. As such, this is the time of year when fans would be most grateful for advertising that features baseball imagery of one sort or another. Even Chevrolet’s generally tedious efforts to link itself to the game would be welcome during this hiatus, while clever baseball-related ads would do wonders to generate interest among fans. Granted, it’d be counterintuitive to run such advertising now, but sometimes you need to think inside the batter’s box.
—Posted by Mark Dolliver