Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see an overturned car and blood splashed amid wreckage on the pavement. Tame so far. Then we zoom in and see (if you've got a weak constitution, you might want to stop reading) a close-up of an iPhone with a cracked screen! What monsters dredged up that sick image of the world's sweetest cell phone lying in ruins? Ah, the Canadians, naturally.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in