Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Making tax season less taxing

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit.

Intuit makes software called QuickBooks Online Accountant, which helps accountants manage and support clients in one place. To promote it, the company partnered with a local brewery to make a special beer for accountants only—CPA IPA. It then bought ads in the Rhode Island press touting happy hours across the state, where accountants enjoyed some free beer to de-stress. (Intuit chose Rhode Island because it's a smaller market and because craft beer is big in the Northeast.)

Of course, only one agency could possibly create a CPA IPA ad. Yes, it was done by RPA.

More images and a video below.

Client: Intuit
VP, Channel Marketing: Ken Wach
Group Marketing Manager: Taj Alavi
Marketing Manager: Bree Bunzel
Marketing Manager: Thomas Suh
Agency: RPA
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice Presidents, Group Creative Directors: Nathan Crow, Adam Lowrey
Associate Creative Directors: Joao Medeiros, Alex Goulart
Designer: Lauren Geschke
Senior Art Director: Jessie Echon
Photographer: Jennifer Rowson
Art Buyer: Jessica Fedynyshyn
Producer: Annie Boyle
VP, Strategic Planning Director: Jason Tarantino
Account Director: Hope Bubnar
Account Supervisor: Robin Boden
Account Executive: Natalie Holloway
Account Assistant: Jessi Levine
VP, Group Media Director: Lynda Wiles
VP, Associate Media Director: Kristen Hagen