As part of our Cannes coverage over the past 10 days, we shot videos with the makers of some of our favorite Lion contenders, all of which turned out to be Lion winners. In fact, McCann’s Fearless Girl and several Burger King campaigns snagged six Grand Prix among them.
Watch the videos above and below for our interviews with the people behind some of the most celebrated campaigns of the year.
State Street Global Advisors – Fearless Girl
Agency: McCann New York
McCann and State Street pulled in four Grand Prix, and a slew of other Lions, for their world-conquering Fearless Girl campaign. In this video, the young creative team of Tali Gumbiner and Lizzie Wilson reflect on the making of the statue, whether it will be permanent on Wall Street, and where they go from here as young creatives.
(See the video above.)
The New York Times – The Truth Is Hard
Amid the political upheaval of the past year, The New York Times and Droga5 have been running a pointed brand campaign about the value of original journalism in cutting through the lies and finding the truth. Here, Droga5’s Colleen Leddy talks about the strategy behind the work, as well as the media insights that amplified it.
Burger King – Google Home of the Whopper/Burning Stores
Agency: David Miami
Burger King had a remarkable week at the festival, picking up two Grand Prix (for “Google Home of the Whopper” and “Burning Stores”) while also being honored as Creative Marketer of the Year. In this video, BK’s Fernando Machado and David’s Anselmo Ramos talk about those two efforts and other notable BK ads from the past year.
Addict Aide – Louise Delage
Agency: BETC Paris
This deliciously devious Instagram campaign involved the creation of a completely fake influencer, whose lavishly cool photos hid a dark secret. In this video, BETC’s Stephane Xiberras takes us through the campaign and why it was so special.
Cheetos – The Cheetos Museum
Agency: Goodby Silverstein & Partners
This work snagged a bunch of gold Lions for its awesomely silly creation of a Cheetos Museum to house Cheetos that look like people and things. In the video, GS&P’s Margaret Johnson and Kurt Mills discuss the hard work that went into bringing such a breezy idea to life.
Nike – Unlimited Stadium
Agency: BBH Singapore
High-tech installations don’t get much cooler than Nike’s “Unlimited Stadium,” which was a shoe-shaped running track that let visitors race against avatars of themselves. In this video, BBH’s David Webster gives us the backstory about the pop-up marvel, and the ridiculous number of man-hours it took to build.
Heinz – Pass the Heinz
Agency: David Miami
The best defictionalization campaign of the year was easily “Pass the Heinz,” which took ads that had appeared only in Mad Men and brought them into the real world as a campaign that ran in New York City. Here, David’s Anselmo Ramos discusses the delightful crossover and the challenge of getting ads approved that Don Draper couldn’t.
Sandy Hook Promise – Evan
Agency: BBDO New York
BBDO’s great gotcha video picked up two golds and a number of other Lions for its masterpiece of misdirection. In this video, agency creative director Peter Alsante talks about the challenges of making “Evan,” including the unorthodox editing process that helped make it such a viral hit.
UNDP Kosovo – Home
Agency: BBH London (Black Sheep Studios)
The one campaign on this list that isn’t an ad, this gold Lion winner in Entertainment offered a brutal look at the migrant crisis via a 20-minute short film. In our video, BBH’s Anthony Austin tells us all about the making of the BAFTA award winner, and how the prizes it’s been winning help raise its profile.
Donate Life – World’s Biggest Asshole
Agency: The Martin Agency
One of the big crowd-pleasers at this year’s festival, this spot told the story of Coleman F. Sweeney, one of the world’s worst people, who redeems himself at the last possible moment. The Martin Agency’s Joe Alexander dissected the ad for us.
Netscout – Lo and Behold
Agency: Pereira & O’Dell
P.J. Pereira, jury president of this year’s Entertainment Lions, sat down with us to chat about the state of branded entertainment, including his agency’s own film, Lo and Behold: Reveries of a Connected World, directed by Werner Herzog and promoting the internet security film Netscout.
Baywatch – The Slo-Mo Marathon
Agency: Droga5 London
David Kolbusz, chief creative officer of Droga5 London, told us about one of his more amusing pieces of the year—the Slo-Mo Marathon for Baywatch—as well as the best advice he’s ever gotten in his career.