Ikea Turned the Living Rooms From Simpsons, Stranger Things and Friends Into Perfect Ads

The sets were recreated using only Ikea furnishings

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You definitely know the rooms, but how well do you know the furnishings?

A new ad campaign from Ikea in the United Arab Emirates has some fun with three of television’s most iconic living rooms by recreating each one solely with Ikea furniture and decorations—plus some help from 3-D design software.

Created by Publicis Spain, the “Ikea Real Life” campaign took two months to track down all the right pieces that are currently on sale from Ikea.

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