Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic communication stream resonates with us in an enveloping, visceral way, we have no choice but to surrender.
I had this experience with a set of beef jerky commercials today.
Perhaps you will, too, if you've ever been hungry to the point of irrational thought—hungry to the point that you want to bite the head off of the person next to you, war-paint your face with Cheetos-stained fingers and dance a jig on their grave. When hungry makes the transition to hangry, everyone should stay the hell away.
Check out these pretty perfect spots from Jack Link's and ad agency Carmichael Lynch, and see if you identify with these poor hanger-affected souls.
I don't know about you, but you won't like me when my spirit animal is hangry.
Client: Jack Link's
Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Dave Damman
Executive Creative Director, Copywriter: Marty Senn
Associate Creative Director, Art Director: Brad Harrison
Head of Production: Joe Grundhoefer
Executive Producer: Eric Liney
Executive Producer: Freddie Richards
Account Director: Jesse Simon
Account Supervisor: Sofya Vannelli
Director: Harold Einstein
Production Company: Dummy