Wheat Thins are tasty. So tasty that when you run across a giant swarm of them, you find yourself talking smack—promising that you will destroy them, that they don't have a chance, that they are to blame for being so tasty. Then, when the Wheat Thin cloud sacrifices one of its own for the greater good, it's fun to take a running start and really splay yourself out and catch that one in mid-air and chomp on it. So satisfying. Euro RSCG, which has done some Wheat Thins ads recently, denies doing these spots. But surely someone wants to take credit for them.
—Posted by Tim Nudd