Hulu hoping for a little hoodoo voodoo

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Now we know: The eagerly anticipated online video channel from News Corp. and NBCU, the one designed to take on YouTube, will be called Hulu. I think it’s fair to say no one saw that name coming. You can almost feel the anticipation fading, like a test pattern on a pre-cable-ready Magnavox, to black. In April, Adweek’s “Just Asking” feature prodded industry execs to come up with names for the site. Some suggestions included tv.tv,

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