Hulu hoping for a little hoodoo voodoo

Now we know: The eagerly anticipated online video channel from News Corp. and NBCU, the one designed to take on YouTube, will be called Hulu. I think it’s fair to say no one saw that name coming. You can almost feel the anticipation fading, like a test pattern on a pre-cable-ready Magnavox, to black. In April, Adweek’s “Just Asking” feature prodded industry execs to come up with names for the site. Some suggestions included, Videus, NubeTube, HugeTube and WatchMe. At the time, those seemed pedestrian. But compared to Hulu, well, and WatchMe don’t seem half bad. Oh! On a related topic, I just got it: Joost = Juiced! Sweet.

—Posted by David Gianatasio