How many ads are worth a free trip?

Over at Adland, caffeinegoddess tells us that a new service that offers frequent-flier miles for watching ads has already signed up Continental, Delta, U.S. Airways and Northwest Airlines. As the service, e-Miles, appears to be up and running, we just may have to serve as a guinea pig and see how this works. Adland says that people who sign up not only have to watch the ads, they have to answer three questions about each one. What would really be brilliant, though, is if you earned more miles for watching something supremely annoying, like a commercial for HeadOn, versus something relatively entertaining, like a new spot starring the Geico caveman.

—Posted by Catharine P. Taylor