Hornitos courts dirty minds with pure booze

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Euro RSCG Chicago has unleashed two 15-second ads for Hornitos tequila with the inspired tagline, "Purer than your intentions." Given the intentions of the guys in the two spots, that wouldn't need to be too pure. In the "Cougar Phone" spot below, a guy tells his friend he's going to call the hot cougar from last night, only to discover that said hot cougar is his friend's mom. In "Doris" (posted after the jump), a throaty bartender helps a guy call in sick to work so he can either have a long game of pool or a threesome.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in