It seems that after three years of flying the very friendly skies, Hooters Air is about to undergo a bit of a surgical reduction. That is, it’s grounding regular passenger service in favor of charter flights for sports and tour groups, its original business model. Founder Bob Brooks said it’s the industry, and not his business model, that’s “a terrible mess.” Although, when you market yourself to chicken-wing eating, boobie-drooling Bubbas who want nothing more from an airline than inspiration for flotation device jokes, you’re not exactly going to grab the four-seat-per-purchase family crowd. Niche marketing does have its drawbacks.
—Posted by Deanna Zammit