#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
The new Honda Civic isn’t just a car. It’s a gorgeous towering sandstone formation. At least, the daring engineering that went into designing it is akin to free-climbing a giant cliff, promises a new U.K. ad from Wieden + Kennedy London.
A young woman—British climber Imogen Horrocks—starts on a ladder up the rock face, before quickly choosing to jump from that moderately reasonable ascent to continue scaling without ropes or other equipment, in a romper.
The metaphor here is that the new Civic is more than a mere iteration of the old one.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in