Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
This is not an ad for condoms, or a PSA for abstinence, but it could be. It’s actually a commercial for Student Flights, a company that hawks affordable travel packages to the young and untethered.
And you should take those trips now, the brand says, because you’ll be an old, boring parent soon, and then you’ll never make it to Coachella.
To prove the point that babies and music festivals do not mix, the brand created a demanding, crying, crapping, wifi-enabled robot and saddled a South African comedian with it during a weekend outdoor concert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in