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Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt!
This particular machine, set up by VML to plug Hillshire Snacking's meats, cheeses and nuts as the fanciest treats in town, was painted gold and came with an ornate rug, velvet ropes and its own maître d' and butler.
The maître d' quizzed passersby to determine whether they were sophisticated enough to try some product. The butler—on duty inside the unit, naturally—handed out samples, sipped tea and made mock-snooty faces.
Brush off those natty tails, grab your monocle and check out the video below:
"Have you ever worn a jacket before, sir?" "Nah, I live in L.A."
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