You can’t help but be charmed by this Argentine commercial for Ariel laundry detergent, in which lovesick high-school kids take their crushes’ half-eaten leftovers and ferret them away as souvenirs—a touching gesture, though one that may foreshadow less cute, restraining-order type issues down the road. Their obsessive hoarding also happens to stain their clothes, which is where Ariel comes in. The reworked version of the Penguins’ “Earth Angel” is the perfect accompaniment. The spot is by Del Campo Nazca Saatchi & Saatchi in Buenos Aires, which also won a silver in Cannes for outdoor Ariel ads.
—Posted by Tim Nudd