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Not all of us get the fuss over soccer. Thankfully, there’s Heineken.
In the beer brand’s self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better.
First up, “The Chase” positions soccer in the context of a high-speed manhunt, complete with sinister gangsters, dramatically overturned café tables, Japanese tourists and a rain-slicked moment of truth.
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