Foot Locker's "It's a sneaker thing" campaign from SapientNitro in New York is mildly funny but nothing really to write home about. The creative director on the campaign says the ads show "situations that high school kids go through every single day." Really? Nude models in high-school art classes? Maybe in a progressive district. In a second spot, posted after the jump, a guy calls a girl a "butter shoes," as in "Everything's hot but her shoes." Let me just say, for the record, that no teenager in the history of anything has dismissed an attractive girl as a "butter shoes." Not even once. Aside from that, the spots are pleasant enough. Behind-the-scenes video is also after the jump. Via Homadge.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity