Via guys totally comfortable wearing bras

Maidenform_via
Maine-based ad agency Via is launching ads for the Maidenform Backless Bra. What’s more, the agency’s top two male creative executives have offered to model the bra upon request. Boy, do I wish I had a dime for every time I’ve asked them not to show up in my office wearing lingerie. Cut it out, guys! Via Adrants. (I hate this agency’s name. When I say “Via Adrants,” I mean, “Props to Adrants for pointing out the campaign.” I’m not referring to Via the agency. Though Via the agency, did, in fact, create the campaign. I’ll stop now.) PS: In response to the slanderous commentary in the item below by one of this site’s other Davids: It’s your mama’s bra! She gave it to me last night!

—Posted by David Gianatasio