Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
WestJet does the holidays right. Last year, the Canadian airline surprised its passengers with gifts at the baggage carousel; a lovely spot and a tearjerker for sure. Now WestJet has me sniffling yet again, this time with surprises for residents of a village in the Dominican Republic.
Families sit in a blue sleigh, talking to Santa via video chat, telling him what they want for Christmas. WestJet employees then race to buy gifts (locally!), and present them at a party on the beach (with snow).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in