Google Mobile's voice-activated search feature is pretty nifty, but not even its technology can sustain 10 minutes of a guy repeating "pizza" while wacky backgrounds cycle behind him. Even Seth MacFarlane would have balked at that much repetition. If they'd faded out to their logo screen after maybe 45 seconds, with a short return to end the spot, we'd have gotten the same idea. And for what it's worth, there are two pizza places within two miles of Mount Rushmore.
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity