Get friendly with the furry? I politely decline

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Richards Group's campaign for the Lucky Monkey Petting Zoo is very cute, until you get down to the tagline: "Get friendly with the furry." I'm sorry, but that sounds a bit unsavory. Is this a heavy petting zoo? Haven't we learned the dangers of getting too cozy with wild things? That's right: you could get your face chewed off. See larger images of the ads here. Oh, that chimp costume in my cube? It's left over from the AdFreak Halloween party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in