Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed.
A tweet from the recent campaign, posted on March 1, featured a photo of a space shuttle liftoff, emblazoned with the text "1969." As any fan of space history knows, that was the year Apollo 11 went to the moon on a Saturn V rocket, more than a decade before the space shuttle made its debut.
The Overall: tried-and-true heritage with today's energy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in