Fishing Ad in Times Square Openly Loathes the Big City

Colle+McVoy cuts bait for RBFF

Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.) The next screen promotes TakeMeFishing.org, the RBFF's boating and fishing resource. The campaign will not heed its own advice, however—it will remain in Times Square all summer long.