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In the social realm, Google+ is indeed a poor player. Most folks spend about three seconds a month on the maligned network, and they usually arrive there by accident. For better or worse, Facebook, especially with the rollout of its Timeline, is the place for forging digital representations of one's flesh-and-blood existence, the primary online platform to share and store the triumphs, follies and failures of life. Which brings us to this 90-second "Tom+" commercial from British ad agency Adam & Eve—the first U.K.
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