Fiber One Unveils New Line of Delicious, Zero-Calorie, All-Rubber Desserts

Chew toys aren't just for your dog anymore

Your dog has chew toys. Why shouldn't you have chew treats—particularly if you shouldn't really be eating actual calorie-laden desserts in the first place?

Well, now you can. Sit back and enjoy this new infomercial for Chew Treats:

Saatchi & Saatchi in New York made the mock-fomercial, which comes on the heels of the agency's comical pregnant-man spot for the same client. Actual Chew Treats were made available at, although sadly they seem to be out of stock currently. Instead, you can get a couple for Fiber One, which makes delicious snacks you can eat guilt-free.

The tagline is: "Don't fight your instincts." This one-month campaign includes digital, social, online, display, TV and PR.

Client: Fiber One
Project: Chew Treats
Agency: Saatchi & Saatchi NY
Chief Creative Officer: Jay Benjamin
Global Creative Director: Luca Lorenzini
Global Creative Director: Luca Pannese
Creative Director: James Tucker
Associate Creative Director: Paul Spelman
Senior Copywriter: Rees Steel
Senior Art Director: Lisandro Ancewicz
Head of Content Production: John Doris
VP, Executive Producer: Bruce Andreini
Producer: Tina Lam
Business Manager: Christina Mattson
Production Company: argentinacine
Director: Augusto Gimenez Zapiola
Co-Director: Hernan Corera
Executive Producer: Nano Tidone
Producers: Lorena Habichayn, Natali Sussman
Director of Photography: Julian Ledesma
Editing Company: Cosmo Street Editorial, NY
Editor: Aaron Langley
Assistant Editor: Zoe Mougin
Executive Producer: Maura Woodward
Producer: Valerie Sachs
Online/VFX: SwitchFX
Mixers: Adam Charity and Brett Fuchs