Faux hooligans demanding their Fox Soccer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Red Tettemer crafted a whole bunch of clips for cable network Fox Soccer Plus starring your prototypical American soccer fans: nerdy Anglophile outcasts angrily worshipping a culture no one here cares about. Initially, I figured the agency was wise to focus on the hard-core fans, rather than the god-awful-boring 0-0 games. (No wonder Europeans are driven to fits of murderous rage by these matches.) But these "rowdies" are mostly just dopey suburban types running around shirtless, stridently "demanding" their favorite sport and making with the "Oy! Oy! Oy!" I'd actually prefer watching a soccer game! Exception: The guy who tears into the three-foot-long sausage grinder.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in