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It’s not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological blowout—all in service of a hot-selling SUV called the Outlander PHEV.
It may look like the brand’s longtime ad agency, Golley Slater, has taken a page from American Horror Story or a Guillermo del Toro flick for the gorgeously shot 60-second ad.
Its director, British filmmaker Bugsy Riverbank-Steel of Moxie Pictures, called the script “audacious” and seemed a little surprised, according to a statement, “to have been encouraged to make something that on paper might look a little barmy!” (Barmy = crazy in Brit-speak.)
The goal, according to the agency, was to cement Mitsubishi’s place as the leader in the category—tagline: “Where some follow, others lead”—though using a bunch of hybrid creatures to sell a plug-in...
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