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Fallon wants to get its mojo back as an innovative shop steeped in the latest and greatest interactive. After all, it's been eight years since BMW Films debuted. The Minneapolis agency was inspired by Modernista!'s fresh take on the agency Web site when it decided to recast its own site, according to Chris Wiggins, creative director at Fallon. "There was something there," he said. "I thought there were a lot of ways that it could be improved."
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