Fake tans: dangerous or just unattractive?

The Indoor Tanning Association launches a marketing campaign today to try to convince the pastier among us that artificial tanning is not dangerous, contrary to some reports. You can see the group’s big New York Times ad here, which is notable for putting the words “Tanning causes melanoma” in giant type. (The word “Hype” is then stamped on, too, but you’ve already started to wonder.) The group claims that studies warning against prolonged tanning in the sun or use of indoor tanning beds have relied on “junk science.”