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After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out ads online this year that are quite a bit more grounded. And they focus more on promoting the core utility of the social network—in particular, its role as a motivator for non-virtual self-improvement.
Don't worry, the campaign, created by Wieden + Kennedy, doesn't wholly commit to the mundane.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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