Everyone Is in Love With Natalie Portman's Latest Ridiculously Stylish Miss Dior Ad

Setting the bar for cryptic storytelling

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Perfume ads, we can agree, are obnoxious and absurd. But when done well, all that self-consciously abstruse storytelling actually adds up to something irresistible.

The best example lately is Kenzo’s advertising, from the brilliantly odd Spike Jonze piece to this month’s baffling yet entertaining Natasha Lyonne follow-up. Our favorite example ever, though, is probably the 2011 Dolce & Gabbana spot with Scarlett Johansson offering a very entertaining celebrity interview, which can be read either as painfully (yet stylishly) earnest or else wonderfully self-parodic.

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