Ad of the Day: Dolce & Gabbana

Scarlett Johansson's new fragrance spot is totally ridiculous. So, why is it sort of wonderful?

Ah, perfume commercials. The beautiful women, the graceful music, the complete lack of logic . . . what's not to love? As the rest of the advertising industry moves forward, scent-inspired ads have stubbornly remained the same. Whether they show an anorexic model writhing around on concrete for Calvin Klein or a French ingénue floating about in a black dress for Chanel, they've all been done before, and they always seem to border on complete parody. Dolce & Gabbana's new, grandly self-indulgent "film" for The One certainly does.