Errol Morris’s ballsy commercials for Lexus

Lexus “For some, failure is inevitable … but the elite few will rise to greatness.” Errol Morris is back with some nice-looking Lexus commercials that celebrate the brief but brilliant lives of U.S. Open tennis balls. Check them out here, here and here. Wilson, the tennis-ball maker, could probably buy these ads after the tournament and just change the voiceover and logo at the end.

—Posted by Tim Nudd