A new print campaign from Denver agency Cameron Christopher Thomas for the Wyoming Department of Transportation makes the state's Togwotee Trail look pretty intimidating. In fact, it looks like a post-apocalyptic world in the style of Cold-War-era nuke-scare movies like Panic in Year Zero. See three full ads here. Lonely vehicles speed to nowhere on winding roads; eerie green light seeps up from a riverbed; a lake and sky shimmer with a mysterious pink glow; a solitary figure atop a pile of rocks contemplates his fate. Yep, they must have dropped the big one. It's the end of civilization as we know it. Time to fish for three-eyed bass and watch one another's hair fall out. Worst of all: You're facing the ultimate holocaust in Wyoming! Even if the world hasn't ended, you'll feel like it has.
—Posted by David Gianatasio