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Employees at Baltimore agency Exit10 get pelted with snowballs in slow motion in this flaky and—let's be honest—rather painful-looking holiday video. No one got hurt during filming. Not much, anyway.
The idea "came out of that dark place where all holiday video concepts come from," says Eric Hartsock, Exit10's managing partner and creative director, "meaning, the small conference room the creative team refuses to leave until they come up with something that sticks."
The team used a Phantom Micro camera shooting 1,500 frames per second to capture the action in super slow-mo, so we get to see the staffers' cheeks wiiiiggle and jiiiigle with each icy impact.
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