‘The Economist’ works on its unstuffy side

The Economist prides itself on its sturdy analysis of news from around the world. Also, it wants you to know it’s also a cuddlier teddy bear than its competitors. Say what you will about the magazine’s pretentiousness and uniform delivery, that little bowtie is adorable. See the full ad here. By AMV BBDO in London. Via Ads of the World.

—Posted by David Kiefaber