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Female gamers are an important segment for the game industry. According to the Entertainment Software Association, 40 percent of all gamers, like me, are women. So, understandably, Electronic Arts wants to tap that. However, their new attempt to woo female gamers features stereotypical, sparkle-blinged titles that harken back to the day when Nintendo failed miserably with Barbie, a game I wouldn't have been caught dead playing on my NES. Let me introduce you to the Charm Girls Club.
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