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Don't fake it—on or off the football field—says Durex.
The condom brand is hoping to capitalize on excitement around the World Cup—and particularly, the spectacular dives that players take while competing after barely getting touched—with a new #DontFakeIt campaign aimed at keeping consumers busy in the bedroom.
The goofy ad below shows soccer players who look like they're from the local recreational league offering ridiculously melodramatic performances—trips, grimaces, flops. Naturally, it's all in slow motion, and there is opera music playing in the background.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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