Doritos wants all losers to play 'Guitar Hero'

AMV BBDO in London tells the sad-sack story of would-be rock star "Alan" in this amusing four-minute-plus music video for Doritos, pushing the brand's tie-in with Guitar Hero in the U.K. Alan comes out of the womb flashing the devil's horns, but it all goes downhill from there. He has the trappings of rock godness—the pants, the hair, the androgyny—but apparently not the talent. In other words, he's the perfect Guitar Hero hero. He is pretty pathetic, though, and the video is cringe-worthy in parts—even (or maybe particularly) during the supposedly redemptive concert in the living room at the end.