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Who says ad contests involving user-generated content are dead? Well, OK, I have, repeatedly, but no one ever listens to me. Now, Frito-Lay is raising the stakes by upping the potential payout in its upcoming "Crash the Super Bowl" contest from a paltry $1 million last year to $5 million this year. Doritos is planning to air three UGC ads during the next Super Bowl. Cash prizes will be tied to their performance in USA Today's big-game Ad Meter.
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