Sara Lee’s Web site The Joy of Eating might be called The Joy of Watching People Eat, which usually isn’t all that joyous. The photos celebrate chewing, mostly, and you can see actual food swishing around in the mouths of several of the models. What the woman at the upper left is doing is anyone’s guess; she looks like Belushi from the food fight scene in Animal House, when he imitates a zit. “It’s time to wake up your taste buds,” says the aspirational copy. This isn’t really doing it.
—Posted by Tim Nudd