Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC's anti-sexual abuse "Pants" campaign in the U.K. The ad is a four-minute music video for a song, produced by Adelphoi Music and voiced by X Factor's Peter Dickson, urging children to speak up if someone tries to touch them inappropriately.
Man, it sucks that they waited until after Jimmy Savile's death to make this.
Anyway, the NSPCC's Peter Wanless says he's proud of Aardman's "child-friendly and catchy animation," and seems especially proud of the fact that it avoids "scary words or even mentioning sex."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in