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Japanese stationery brand Hitotoki wanted to show audiences the joy in hand-crafting art, so it made a special clock with 1,440 different sets of hands—one for every minute of the day.
There are hands made from wooden spoons, and flowers, and mini bananas. There are hands made from confetti, and cream puffs, and glow sticks. Crackers, tiny onions, small sunglasses. A pencil and a model Eiffel Tower. Mascara, keys, batteries, candied almonds, Rubik’s Cubes. To make the 24-hour clock, agency Dentsu assembled and continuously filmed some 30,000 objects against a slowly shifting backdrop of beautifully colored paper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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