This Italian spot for the country's National Animal Protection Institute, via Lowe Pirella Fronzoni, is both creepy and amusing as it exhorts the public to "save the animals from a sad fate." The Grim Reaper, scythe in hand, skulks around luring stray and missing pets to their doom. Why can't he do the world a favor and target cats? The ad would be upsetting if not for some inspired, humorous touches: Death carries a Frisbee, whistles as he walks and even removes one of his own leg bones to lure Fido. The best bit is at the end, when the Reaper's accidental touch sends a jogger—who's shaggy and vaguely resembles a Welsh Terrier—to his eternal reward. As I've previously noted, early-morning runs can be scary.
—Posted by David Gianatasio